Skai Holdings: hotel-branded residences and the operator question
A developer of hotel-branded buildings on Palm Jumeirah. Operators can change over a building’s life — what that does to the asset, and what to establish before buying.
Five Luxe
Jumeirah Beach Residence · Skai Holdings
Project factsheet
Storeys 56
Units in the building 223
Developer Skai Holdings
Status Completed
Completed 2023
District Jumeirah Beach Residence
About the building
56-storey hotel residence in Jumeirah Beach Residence, completed in 2023. Developer — Skai Holdings. Architect — AE7.
What the building has
- Swimming pool
- Gym
- Spa and sauna
- Restaurants
- Beach
Specifications for FIVE Luxe JBR Beach per Propsearch and the Dubai Land Department. They describe the whole building, not the individual unit.
About the project
Five Luxe is a 56-storey hotel residence in Jumeirah Beach Residence, completed in 2023.
The developer is Skai Holdings. The architecture is by AE7.
The building holds 223 apartments in total.
The database currently holds 5 lots in this project, from 6 000 000 AED; 1 of them priced below the market, the deepest discount 7%.
56 storeys and 223 units under the FIVE hospitality brand on JBR beach, fully handed over. Our own stock shows AED 5,004 per square foot — nearly triple the rate of the 2007-era clusters a few hundred metres down the same sand.
What it is
FIVE Luxe is a hotel-branded residential tower on Jumeirah Beach Residence, 56 storeys, 223 units, fully complete. It carries the FIVE brand — the same hospitality group operating on Palm Jumeirah's Five Palm Jumeirah — known internationally as much for nightlife and beach-club programming as for accommodation.
A separate, larger-format sibling tower, Sensoria at FIVE Luxe, stands on the same site and trades at an even higher rate in our stock — the two together represent the top end of new-generation JBR.
Our own stock: five lots averaging 1,572 sq ft, at AED 5,004 per square foot.
Price per square foot across JBR
FIVE Luxe sits in the upper half of the new-generation cluster — behind Sensoria and The Address JBR, ahead of One JBR and the Address Residences Jumeirah Resort — and nearly three times the rate of the 2007-era clusters on the same beach.
| Project | AED / ft² | Lots | Avg. size | Generation |
|---|---|---|---|---|
| Sensoria at FIVE Luxe | 6943 | 5 | 4134 ft² | new |
| The Address JBR | 5715 | 5 | 1863 ft² | new |
| One JBR | 5036 | 3 | 2155 ft² | new |
| FIVE Luxe | 5004 | 5 | 1572 ft² | new |
| Address Residences Jumeirah Resort | 4599 | 8 | 1223 ft² | new |
| Al Bateen Towers | 2447 | 10 | 1972 ft² | 2007 |
| Murjan 1 | 2122 | 3 | 1893 ft² | 2007 |
| Bahar | 1848 | 4 | 1594 ft² | 2007 |
| Shams | 1840 | 5 | 1938 ft² | 2007 |
| Murjan | 1787 | 7 | 2230 ft² | 2007 |
| Amwaj | 1766 | 2 | 1900 ft² | 2007 |
| Sadaf | 1720 | 5 | 2498 ft² | 2007 |
| Murjan 5 | 1638 | 3 | 1893 ft² | 2007 |
| Rimal | 1628 | 2 | 1900 ft² | 2007 |
Our own stock as of 28 August 2026: 93 lots across the district, median AED 4.5 million, average AED 3,479/ft². Projects with three or more lots and a known area; Amwaj and Rimal are shown with smaller samples. One beach, two price tiers.
What nineteen years of newer construction and a hospitality brand cost together
The comparison with the older JBR clusters a short walk away is the cleanest read on branding and vintage combined: same beach, same walking distance to The Walk's restaurants, but new construction and an internationally recognised nightlife brand stacked on top of each other.
For a buyer familiar with beachfront hospitality-branded towers elsewhere — a W or EDITION-branded residence in Miami, a beach-club address in Ibiza — the roughly threefold premium over unbranded 2007 stock on the same sand is a useful Dubai-specific data point: brand and recency compound rather than simply add here.
As with any hospitality-branded tower, confirm whether a specific unit is a fully owned residence or a hotel-managed room under compulsory rental — the two carry very different rights and very different economics.
Factsheet: 56 storeys, 223 units, status complete. Our own stock as of 28 August 2026: 5 lots (size, price per square foot), price-per-square-foot table across JBR projects.
What the complex has
Swimming pool
Gym
Spa and sauna
Restaurants
Beach
Where it is
Lots in this project — 5
Frequently asked about Five Luxe
Who is the developer of Five Luxe?
Skai Holdings. The architecture is by AE7.
How many floors does Five Luxe have?
56. The building has 223 apartments.
Has Five Luxe been handed over?
Yes, the building was handed over in 2023. This is ready housing: you can move in or let it out right after the deal.
Where is Five Luxe?
JBR. Jumeirah Beach Residence: a wall of towers directly on the beach, with The Walk and The Beach at their base.
How much does an apartment in Five Luxe cost?
The database currently holds 5 lots in this project, from 6 000 000 AED; 1 of them priced below the market, the deepest discount 7%. The list changes daily — I will send a fresh selection for the building on request.
What is on site at Five Luxe?
Swimming pool, Gym, Spa and sauna, Restaurants, Beach. The list comes from the project description and covers the whole complex.
In the news
What has been written about the building, its developer and Jumeirah Beach Residence
Where this project stands today
I will tell you which layouts are available now, what entry really costs and what the people who live in or let the building think of it — no marketing language.
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