TownX: when a developer builds four similar towers in one district
A developer with a numbered series of buildings in Jumeirah Village Circle. A series in one cluster has a specific consequence that is rarely mentioned at the sales table.
Luma 22
JVC District 10 · TownX
Project factsheet
Storeys 5
Developer TownX
Status Completed
Completed 2024
District JVC District 10
About the building
5-storey residential building in JVC District 10, completed in 2024. Developer — TownX.
What the building has
- Park and landscaping
Specifications for Luma 22 per Propsearch and the Dubai Land Department. They describe the whole building, not the individual unit.
About the project
Luma 22 is a 5-storey residential building in JVC District 10, completed in 2024.
The developer is TownX.
The database currently holds 1 lot in this project, from 1 300 000 AED.
Five storeys of TownX in JVC, handed over in 2024. A lot in our own stock at AED 1.3 million.
What it is
Luma 22 is a residential building by TownX with 5 storeys in Jumeirah Village Circle, handed over in 2024. The factsheet doesn't state the number of residences.
Our own stock has a unit at AED 1.3 million; the size isn't stated, so we don't give a price per square foot.
TownX has three projects in the district: Luma 21 (2023, AED 1,529/ft²), Luma 22, and Luma Park Views (2025, AED 1,563/ft²).
Price per square foot by JVC project
Both neighbouring TownX projects trade close to the district's AED 1,474 average — at AED 1,529 and AED 1,563.
| Project | AED / ft² | Lots | Avg. size |
|---|---|---|---|
| Binghatti Apex | 2350 | 70 | 456 ft² |
| Binghatti Grove | 2281 | 45 | 697 ft² |
| Elitz 2 by Danube | 1697 | 6 | 684 ft² |
| JVC District 11 | 1676 | 6 | 1905 ft² |
| JVC District 10 | 1527 | 5 | 2442 ft² |
| JVC District 12 | 1388 | 12 | 2413 ft² |
| JVC District 14 | 1294 | 9 | 2937 ft² |
| Sapphire 32 | 1284 | 3 | 757 ft² |
| JVC District 15 | 1248 | 5 | 3312 ft² |
| JVC District 13 | 947 | 3 | 4582 ft² |
| JVC District 16 | 681 | 4 | 7647 ft² |
Our own stock as of 28 August 2026: 276 lots in the district, median AED 1.44 million, average price AED 1,896/ft². Includes projects with three or more lots and a known area. The "JVC District N" entries are development plots, not individual buildings.
Three buildings, one line
JVC in our database: 276 lots, median AED 1.24 million, price per square foot AED 1,474.
TownX's three projects differ from each other by only 2%: AED 1,529 and AED 1,563. That's a rare degree of uniformity for the district — Binghatti's spread between buildings runs as high as 60%.
That means the developer holds to one standard and one price level. For a buyer that simplifies the choice: what to compare isn't the projects but the position within the district and the handover year.
And it gives a benchmark: if a specific TownX listing strays far from AED 1,500–1,560/ft², that's a reason to ask why.
Handover and what the building offers
Luma 22 began handing over keys in October 2024. It was sold on a 50/50 plan — half during construction, half on completion. A typical studio is about 39–41 m², with a balcony, floor-to-ceiling windows, built-in wardrobes and smart-home controls; kitchens come with appliances.
Shared facilities include a rooftop garden and pool, a gym, a children's play area, 24-hour security with CCTV, and separate parking for residents and guests.
propsearch factsheet: 5 storeys, developer TownX, handover 2024. Our own stock as of 28 August 2026: a project lot (price), data on Luma 21 and Luma Park Views, median and price per square foot for JVC. Handover date, payment plan, studio sizes and amenities — posts on ready apartments in the building, March to December 2024.
What the complex has
Park and landscaping
Where it is
Frequently asked about Luma 22
Who is the developer of Luma 22?
TownX.
How many floors does Luma 22 have?
5.
Has Luma 22 been handed over?
Handed over: 2024. The property is complete, so after the deal you can move in or put it on the rental market at once.
Where is Luma 22?
JVC. Jumeirah Village Circle: the highest-volume apartment district in Dubai, and the default answer for yield.
How much does an apartment in Luma 22 cost?
The database currently holds 1 lot in this project, from 1 300 000 AED. The list changes daily — I will send a fresh selection for the building on request.
In the news
What has been written about the building, its developer and JVC District 10
Where this project stands today
I will tell you which layouts are available now, what entry really costs and what the people who live in or let the building think of it — no marketing language.
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