TownX: when a developer builds four similar towers in one district
A developer with a numbered series of buildings in Jumeirah Village Circle. A series in one cluster has a specific consequence that is rarely mentioned at the sales table.
Luma 21
JVC District 14 · TownX
Project factsheet
Storeys 5
Developer TownX
Status Completed
Completed 2023
District JVC District 14
About the building
5-storey residential building in JVC District 14, completed in 2023. Developer — TownX. Architect — POE Engineering Consultants.
Specifications for Luma 21 per Propsearch and the Dubai Land Department. They describe the whole building, not the individual unit.
About the project
Luma 21 is a 5-storey residential building in JVC District 14, completed in 2023.
The developer is TownX. The architecture is by POE Engineering Consultants.
The database currently holds 2 lots in this project, from 680 000 AED.
A five-storey building from TownX in JVC, completed in 2023. A low-rise format in a district of towers.
What it is
Luma 21 is a 5-storey residential building by TownX in Jumeirah Village Circle, completed in 2023.
Our stock has two units of around 828 ft², at AED 1,529/ft².
Five storeys is rare for JVC, where towers of thirty to forty storeys dominate.
Price per ft² by JVC project
Luma 21 sits below the district average, like most low-rise buildings in JVC.
| Project | AED / ft² | Lots | Avg. size |
|---|---|---|---|
| Binghatti Apex | 2350 | 70 | 456 ft² |
| Binghatti Grove | 2281 | 45 | 697 ft² |
| Elitz 2 by Danube | 1697 | 6 | 684 ft² |
| JVC District 11 | 1676 | 6 | 1905 ft² |
| JVC District 10 | 1527 | 5 | 2442 ft² |
| JVC District 12 | 1388 | 12 | 2413 ft² |
| JVC District 14 | 1294 | 9 | 2937 ft² |
| Sapphire 32 | 1284 | 3 | 757 ft² |
| JVC District 15 | 1248 | 5 | 3312 ft² |
| JVC District 13 | 947 | 3 | 4582 ft² |
| JVC District 16 | 681 | 4 | 7647 ft² |
Our own stock as of 28 August 2026: 276 lots in the district, median AED 1.44 million, average price AED 1,896/ft². Includes projects with three or more lots and a known area. The "JVC District N" entries are development plots, not individual buildings.
Five storeys instead of forty
JVC in our database has 276 lots, a median of AED 1.44 million and an average price per ft² of AED 1,896.
In a densely built district, a low building offers what towers don't: fewer neighbours, less strain on lifts and parking, and a quieter courtyard. The view is still onto the courtyard — but in JVC that's true of a tower's lower floors too.
The trade-off is liquidity and name recognition. A low-rise from a lesser-known developer takes longer to sell than a unit in a tower with a recognisable name, even if it's a nicer place to live.
propsearch property passport: 5 storeys, developer TownX, completed 2023. Our own stock as of 28 August 2026: 2 lots (areas, price per ft²), calculations by district project, and the median and average for JVC.
Where it is
Frequently asked about Luma 21
Who is the developer of Luma 21?
TownX. The architecture is by POE Engineering Consultants.
How many floors does Luma 21 have?
5.
Has Luma 21 been handed over?
Yes. Luma 21 was handed over in 2023 — it is ready housing you can live in or let straight after the deal.
Where is Luma 21?
JVC. Jumeirah Village Circle: the highest-volume apartment district in Dubai, and the default answer for yield.
How much does an apartment in Luma 21 cost?
The database currently holds 2 lots in this project, from 680 000 AED. Prices in the base are live and update every day; ask for the current list for the building before deciding.
In the news
What has been written about the building, its developer and JVC District 14
Where this project stands today
I will send the available layouts, the real entry price and what owners and tenants actually say about the building — without the brochure language.
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