Photo of the community −15% W RESIDENCES - TOWER 1 Dubai Harbour · 2 BR · Apartment 6 870 000 AED 8 112 000
Ask about lot NP2-104568
Arada
A joint venture between KBW Investments and Sharjah based Basma Group that went from a local Sharjah builder to a top-end Dubai player in under a decade, with branded projects on the Palm and in Dubai Harbour.
3 lots in stock across 2 projects. Of the 3 with a known status: 0 ready, 3 under construction. By median price — 3rd of 139.
- Branded residences
- Large master communities
- Sharjah with a real urban fabric
- Diversifying beyond Dubai
Median price $14M AED 52 000 000
Entry price $1.87M AED 6 870 000 — the cheapest lot
Per square foot $1 042 AED 3 827 / sq.ft, median
Completed stock 0% 1 lot discounted, deepest −15%
Where they build
The districts where this developer has the most lots in our stock.
Dubai Harbour 3
The company in brief
Checkable facts about the developer itself. Unlike the figures above, these are not about our stock and do not move with what happens to be listed today.
- Founded
- 2017, a JV of KBW Investments and Basma Group
- Sales
- AED 17.3bn across the UAE in 2025, roughly triple the prior year
- Revenue
- AED 6.7bn for 2025, up about 170%
- Delivered
- over 10 000 homes since founding
- Pipeline
- projects in the UAE, UK and Australia valued at around AED 130bn
- Flagship
- Aljada in Sharjah, a 2.2 sq km master plan of more than 25 000 homes
What kind of developer this is
Two different companies under one name
In Sharjah it builds volume: whole districts rather than single towers, with a business quarter, retail and schools planned in from the start. That is where it learned master planning, and it is a genuinely different discipline from putting up a building on a bought plot.
In Dubai it builds at the top of the market: small, expensive, architecture-led projects on the best waterfront addresses. Same company, entirely different product. Do not carry an impression of one across to the other.
What the Sharjah communities are like to live in
The strength is the fabric: walkable streets, parks, schools and retail arriving alongside the homes rather than a decade later. One of its communities is planned around a planted forest, which is rare anywhere in the region.
The weakness is the emirate. Sharjah is cheaper than Dubai and separated from it by a daily traffic jam. This works for people who live and work on that side, or work remotely. It works badly for a commute into the Dubai financial districts.
What to check before you sign
On the Dubai side, the branded questions: who operates the building, how long the brand licence runs, what furnishing actually includes, the service charge per square foot, and whether short-term letting is permitted.
On both sides, the same register discipline as anywhere: project number, escrow account, construction progress from the regulator inspection, and the contractual handover date with its grace period. With a fast-growing developer this is routine hygiene, not suspicion.
Projects by Arada
All projects →Arada listings in stock
All stock → Photo of the community −15% 
Photo of the community Photo of the community W Residences at Dubai Harbour Dubai Harbour · 4 BR · Apartment 60 000 000 AED
Ask about lot NP9-108248
What these numbers mean, and what they do not
The developer is inferred from the project name — there is no developer column in the base. So the figures describe our stock, not the company's share of the Dubai market: a developer sitting on an enormous volume of completed housing can look smaller here than one whose projects reach the resale market more often.
These are asking prices, not closed transactions. For a specific building I pull the registered Land Department sales and show where deals actually closed.
In the news
Arada: Sharjah first, and why that is a different legal question
The largest developer in Sharjah, now also building in Dubai. Where foreign ownership in Sharjah differs from freehold, what the emirate offers in exchange, and what to establish before buying.
Other developers
All developers → Questions
Arada: questions and answers
How much does a Arada apartment cost?
The median across this developer's lots in our stock is $14M (AED 52 000 000), with entry from $1.87M. The median per square foot is $1 042. These are asking prices out of our own base, recalculated every night; they follow what the developer and its sellers actually have on the market, not the price list on a corporate site.
Are there discounts on Arada property?
Right now the base holds 1 lot from this developer priced below the market, with the deepest cut at 15%. It is the seller on the secondary market or on an assignment who cuts the price, not the developer — each has a reason to hurry. The discount is calculated by an algorithm relative to comparable property, with no manual broker estimate.
Is Arada a reliable developer?
Founded: 2017, a JV of KBW Investments and Basma Group. Delivered: over 10 000 homes since founding. The register of the Land Department is the source that matters, not the brochure: it lists the licence, each project’s progress in per cent and the escrow account. On off-plan the buyer’s money sits in that account under RERA control and is paid out as construction stages are verified. The complete dossier is in the write-up above.
What projects is Arada building?
The site catalogue covers 9 projects by Arada, each with a building passport — storeys, units, handover date and bedroom mix. They are listed above, and the “Where they build” block shows the districts with the most of its lots. Any lots on sale appear directly beneath their project.
Should I buy from Arada direct or through a broker?
Money-wise there is no difference: on off-plan the broker is paid by Arada, not by you, so calling the sales office direct saves nothing. What differs is the view — the developer’s sales team sells only its own buildings and will not mention that the same unit costs less next door or that this project hands over later. On resale and assignment the commission is the usual 2% plus VAT.
Is Arada worth buying
The answer depends on the purpose. Send your budget and goal — I will go through which Arada projects are worth considering now and which I would skip.
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