Taraf Development: a branded villa is not a branded apartment
A developer building branded homes on the Palm and branded villas in MBR City. Putting a fashion name on a house works differently from putting it on a tower, in three specific ways.
Luce
The Palm Crescent · Taraf Development
Project factsheet
Storeys 10
Developer Taraf Development
Status Under development
District The Palm Crescent
About the building
10-storey residential building in The Palm Crescent. Developer — Taraf Development. Architect — MZ Architects.
Specifications for Luce per Propsearch and the Dubai Land Department. They describe the whole building, not the individual unit.
About the project
Luce is a 10-storey residential building in The Palm Crescent, currently under construction.
The developer is Taraf Development. The architecture is by MZ Architects.
The database currently holds 1 lot in this project, from 10 290 000 AED.
Ten storeys by Taraf on the Palm, under construction. A unit in our stock at AED 10.29 million.
What it is
Luce is a residential development by Taraf Development, ten storeys, on Palm Jumeirah. Status: under construction. Unit count is not listed in the property profile.
Our stock holds a unit priced at AED 10.29 million; the size is not stated, so we don't give a price per square foot.
Ten storeys is the low-rise format typical of the island's fronds.
Price per square foot across Palm projects
Island benchmarks: from 2,166 at Golden Mile to 12,733 at Royal Atlantis.
| Project | AED / ft² | Lots | Avg. size |
|---|---|---|---|
| Royal Atlantis Residences | 12733 | 3 | 2759 ft² |
| Palm Beach Towers | 10763 | 3 | 860 ft² |
| Signature Villas | 7610 | 7 | 10,350 ft² |
| W Residences | 4678 | 15 | 3246 ft² |
| Orla | 6681 | 4 | 5199 ft² |
| Garden Homes | 6565 | 11 | 7008 ft² |
| Ellington Beach House | 5152 | 11 | 1675 ft² |
| The Crescent | 4830 | 26 | 3562 ft² |
| Palm Beach Towers Residences 1 | 4745 | 7 | 1158 ft² |
| Serenia Living | 4577 | 3 | 1827 ft² |
| The Palm Tower | 4413 | 5 | 1087 ft² |
| Five Palm Jumeirah | 3611 | 8 | 1709 ft² |
| Palm Beach Towers 3 | 3714 | 5 | 1128 ft² |
| Palm Beach Towers 2 | 3544 | 8 | 2188 ft² |
| Oceana | 3443 | 7 | 2790 ft² |
| Fairmont Palm Residences | 3397 | 5 | 2783 ft² |
| Azizi Mina | 2704 | 4 | 1482 ft² |
| Royal Amwaj Residences | 2641 | 3 | 1928 ft² |
| Shoreline Apartments | 2596 | 12 | 1849 ft² |
| Marina Residences | 2209 | 5 | 2117 ft² |
| Golden Mile | 2166 | 4 | 4320 ft² |
Our own stock as of 28 August 2026: 250 lots across Palm Jumeirah, median AED 8.2 million, average AED 4,781/ft². Only projects with three or more lots and a reliable floor area are included — 48 lots whose stated area contradicted their bedroom count were excluded from the calculation.
Ten million with no floor area stated
The Palm in our database runs to 250 lots, median AED 8.2 million at an average AED 4,781/ft². Our lot is above the median.
AED 10.25 million on the Palm could be a spacious apartment at the island's average price, or a compact one at an inflated price. At 2,000 ft² the price per square foot would be 5,145 and fit the island; at 1,200 ft² it would be 8,575 and stand almost double the average.
The difference is fundamental, and it hinges on one figure the listing doesn't give.
The first question is floor area. The second is which way the windows face — the sea, the city, or the neighbouring frond. On the Palm that changes the price more than the floor does.
propsearch profile: 10 storeys, developer Taraf Development, status "under construction". Our own stock as of 28 August 2026: the project's lot (price), the island-wide project table, the Palm's median and average.
Where it is
Frequently asked about Luce
Who is the developer of Luce?
Taraf Development. The architecture is by MZ Architects.
How many floors does Luce have?
10.
When is Luce handed over?
Construction is ongoing; the key-handover date for the unit you choose I check in the contract before you sign.
Where is Luce?
Palm Jumeirah. The palm-shaped island: villas on the fronds, apartments along the trunk, resorts around the crescent.
How much does an apartment in Luce cost?
The database currently holds 1 lot in this project, from 10 290 000 AED. Prices in the base are live and update every day; ask for the current list for the building before deciding.
In the news
What has been written about the building, its developer and The Palm Crescent
Where this project stands today
I will send the available layouts, the real entry price and what owners and tenants actually say about the building — without the brochure language.
Ask a question
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