Taraf Development: a branded villa is not a branded apartment
A developer building branded homes on the Palm and branded villas in MBR City. Putting a fashion name on a house works differently from putting it on a tower, in three specific ways.
Cello
JVC District 18 · Taraf Development
Project factsheet
Storeys 21
Developer Taraf Development
Status Under development
District JVC District 18
Layouts studios, 1, 2, 3 and 4 bedrooms
Handover Q1 2027
Photos and renders of the building and grounds — not of this particular unit.
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Layouts and the handover date come from the developer's brochure in our archive. Prices and payment plans from the same source are deliberately not published: they are dated to when the brochure was issued and do not match today's prices. I will send the current ones over WhatsApp.
About the building
Located in JVC District 18. Developer — Taraf Development. Architect — RMJM Dubai.
Specifications for Cello per Propsearch and the Dubai Land Department. They describe the whole building, not the individual unit.
About the project
Cello is a residential complex of several buildings in JVC District 18, currently under construction.
The developer is Taraf Development. The architecture is by RMJM Dubai.
The tallest tower rises 21 storeys. Layouts, according to the developer's brochure — studios, 1, 2, 3 and 4 bedrooms.
There is not a single lot in this project in the database right now — it is refreshed every night, and listings here appear and go.
A multi-building Taraf complex in JVC District 18, up to 21 storeys, under construction, brochure handover Q1 2027; layouts from studios to four bedrooms.
What it is
Cello is a residential complex of several buildings in JVC District 18, under construction. The developer is Taraf Development; the design is by RMJM Dubai. The tallest block has 21 storeys.
Brochure layouts: studios, 1, 2, 3 and 4 bedrooms, with handover in Q1 2027. The unit count isn't in the passport.
A range from studio to four bedrooms is wider than usual for JVC, where buyers mostly come for studios and one-bedrooms to rent out.
Where it sits on the JVC price map
JVC in our database: 262 lots, median AED 1,373,749, AED 2,226/ft², cheapest lot AED 490,000. Of 124 lots with known status, 78 are under construction.
Twenty-one storeys is taller than usual for a district dominated by six-to-twelve-storey buildings. Rental demand in JVC is dense, but so is supply — there's always choice within the district.
We have no Cello units in stock right now; the brochure prices are out of date, so current ones need to be requested.
Propsearch passport: up to 21 storeys, developer Taraf Development, architect RMJM Dubai, status "under construction", JVC District 18. Developer brochure: layouts and handover. Our stock as of 21 September 2026: no units in the project; JVC lot count, median and price per square foot.
Where it is
Nothing in the stock for this project right now
Listings for Cello do not turn up every day. Message me — I will check the closed bases and suggest similar options nearby, in JVC District 18.
Ask about this project Handover payment
A mortgage covers the final instalment
The final payment on this building falls in 2027 — under off-plan plans that is 40–60% of the price in one go. A UAE bank closes it: the flat becomes the security, and nothing is added on top of what the developer has already been paid.
- Up to 80% of the appraised value, no extra down payment
- 3.99% fixed for three years, up to 25 years in term
- 6–12 months before the keys — the bank wants six months of income history
Already been invoiced, or missed the date? That is not a dead end either — write and we will look at what the developer will accept.
Ask on WhatsAppFrequently asked about Cello
Who is the developer of Cello?
Taraf Development. The architecture is by RMJM Dubai.
How many floors does Cello have?
21 — that is the tallest building of the complex.
When is Cello handed over?
The developer's brochure says Q1 2027. The date in the contract for a particular unit can differ — I check it before the deal.
What layouts are there in Cello?
Studios, 1-bedroom, 2-bedroom, 3-bedroom and 4-bedroom, according to the developer's brochure. Which sizes are actually free right now depends on what is on the market; I will send the current list.
Where is Cello?
JVC. Jumeirah Village Circle: the highest-volume apartment district in Dubai, and the default answer for yield.
How much does an apartment in Cello cost?
No open lots for the building today. I will check the price of the layout you are after in the closed databases and send it with every cost of the deal worked out.
In the news
What has been written about the building, its developer and JVC District 18
Where this project stands today
I will tell you which layouts are available now, what entry really costs and what the people who live in or let the building think of it — no marketing language.
Ask a question
Telegram is the fastest way — I answer personally.
Message on Telegram