Vida Residences +117%: what the Dubai Marina project statistics actually show
The largest developer’s return to Dubai Marina prompted a look at its earlier projects there. The valuable number in that statistic is not the growth percentage.
Dubai Marina · Hircon International and ETA Star
90-storey residential building in Dubai Marina, completed in 2012. Developer — Hircon International and ETA Star. Architect — KEO International Consultants.
Specifications for 23 Marina per Propsearch and the Dubai Land Department. They describe the whole building, not the individual unit.
23 Marina is a 90-storey residential building in Dubai Marina, completed in 2012.
The developer is Hircon International and ETA Star. The architecture is by KEO International Consultants.
The building holds 48 apartments in total. Height — 393 metres.
The database currently holds 2 lots in this project, from 3 400 000 AED.
90 storeys and just 48 residences — one of the lowest-density towers on the Marina skyline, handed over in 2012. At completion it was briefly the tallest all-residential building in the world.
23 Marina is a residential skyscraper by Hircon International and ETA Star, engineered by KEO International Consultants. 90 storeys, 48 residences — roughly half a unit per floor.
That density is the building's defining fact. Most Marina towers carry six to fifteen apartments per floor; 23 Marina was built as full-floor and duplex residences from the start, a format normally associated with a handful of ultra-prime addresses worldwide — the kind of density international buyers would recognise from One57 in Manhattan or a full-floor apartment in a prime Singapore tower, rather than from a typical investment-grade Dubai building.
Our own stock: an average AED 1,640/ft² (~$445/ft²) across just one recorded lot at the time of writing — the tower barely trades, which is itself the most important fact about it.
23 Marina sits below the Marina average in the rate we can measure, though a single data point in a 48-unit building tells you less about the market than it would in a tower with hundreds of comparable sales.
| Tower | AED / ft² | Lots | Avg. size | Avg. price, AED m |
|---|---|---|---|---|
| Six Senses Residences | 7000 | 3 | 13,788 ft² | 85.67 |
| Vida Residences | 3685 | 4 | 1882 ft² | 6.85 |
| LIV Marina | 3534 | 6 | 1527 ft² | 5.43 |
| Marina Shores | 3301 | 11 | 1201 ft² | 3.85 |
| Marina Gate | 3284 | 5 | 1875 ft² | 6.00 |
| Stella Maris | 2874 | 3 | 3066 ft² | 9.06 |
| LIV Residence | 2626 | 3 | 1764 ft² | 4.63 |
| Al Majara | 2583 | 6 | 1365 ft² | 3.52 |
| Dubai Marina Towers | 2427 | 11 | 2424 ft² | 5.78 |
| Damac Heights | 2351 | 6 | 1761 ft² | 3.96 |
| Cayan Tower | 2325 | 3 | 3549 ft² | 7.67 |
| Marina Promenade | 2272 | 6 | 1748 ft² | 3.86 |
| Princess Tower | 1958 | 4 | 1952 ft² | 3.91 |
| Dorra Bay | 1685 | 3 | 1867 ft² | 3.11 |
| Emirates Crown | 1414 | 6 | 3469 ft² | 4.87 |
| Marina Crown | 1412 | 6 | 2739 ft² | 3.89 |
| Al Seef Tower | 1377 | 7 | 3553 ft² | 4.89 |
| Horizon Tower | 1327 | 3 | 2499 ft² | 3.32 |
Our own stock as of 28 August 2026, towers with three or more lots and a known area. District average — AED 2,588/ft², median lot AED 3.7 million out of 266 lots.
Forty-eight units across ninety storeys means almost no comparable sales inside the building itself at any given time — buyers cannot benchmark against "what the identical unit two floors down sold for last month," because there rarely is one.
That thinness cuts both ways. It protects value from the internal competition that erodes price in a 700-unit tower at resale, but it also means far fewer buyers in the world are shopping for exactly this product, and an exit can take considerably longer than in a liquid, high-turnover building.
A single low-liquidity data point should never be read as the tower's market rate. Anyone actually pricing a unit here needs comparable full-floor sales from outside the building — from Manhattan, Hong Kong or Singapore's equivalent low-density towers — more than they need this district table.
23 Marina sold almost entirely off plan: roughly 79% of the units were taken before construction began. For a supertall made up of multi-level residences that is an unusual result — buyers committed on drawings alone.
Until neighbouring Princess Tower was completed, 23 Marina ranked among the tallest residential buildings in the world. On Dubai's height list it still sits right behind Burj Khalifa, Marina 101 and Princess Tower, ahead of Elite Residence.
Factsheet: 90 storeys, 48 residences, developers Hircon International and ETA Star, engineer KEO International Consultants, handed over 2012. Our own stock as of 28 August 2026: available lots (size, price, price per square foot), price-per-square-foot table across Marina towers. Share of units sold before construction and the building's place in Dubai's height ranking — an industry round-up of the city's tallest buildings, April 2024.
Hircon International and ETA Star. The architecture is by KEO International Consultants.
90. The building has 48 apartments, 393 m tall.
Handed over: 2012. The property is complete, so after the deal you can move in or put it on the rental market at once.
Dubai Marina. The original high-rise waterfront: a dense forest of towers around a man-made marina, and still the busiest rental market in the city.
The database currently holds 2 lots in this project, from 3 400 000 AED. The list changes daily — I will send a fresh selection for the building on request.
Swimming pool, Gym, Spa and sauna, Parking, Sports courts. The list comes from the project description and covers the whole complex.
What has been written about the building, its developer and Dubai Marina
The largest developer’s return to Dubai Marina prompted a look at its earlier projects there. The valuable number in that statistic is not the growth percentage.
A district designed from nothing on a Vancouver waterfront model, built between 2003 and 2008. The numbers behind it, and what a fully man-made location tells you about how value is created in Dubai.
A developer with buildings on both sides of Sheikh Zayed Road. The two districts look interchangeable on a map and behave differently — here is what the price gap actually buys.
A Dubai Marina tower from 2011. In buildings owned mostly by absent investors, decisions stop being made — and the symptoms are visible in an afternoon if you know them.
A Dubai Marina tower completed in 2023. Much of the stock in a newly delivered building is sold on by off-plan investors — and buying from one is its own transaction.
A Dubai Marina tower completed a few years ago. Buildings at this age go through a predictable event that shapes their prices — and it is a buying opportunity if you can see it.
A tall branded tower under construction in Dubai Marina. Infill development in a built-out district has a particular economics — for the buyer and for the neighbours.
The property arm of a large regional engineering and contracting group, with towers in the Marina and on the Palm. What an engineering parent means in a delivered building.
A smaller developer with a mid-2000s Dubai Marina building. Most towers are not landmarks, and valuing an ordinary one is a different exercise — here is how it works.
I will tell you which layouts are available now, what entry really costs and what the people who live in or let the building think of it — no marketing language.
Telegram is the fastest way — I answer personally.
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