Palma Holding: low-rise on the beach, and why that is a different product
A developer building low-rise beachfront residences on Palm Jumeirah. What separates a low-rise waterfront building from a tower, on cost, tenant profile and resale.
Serenia District West
Palm Jumeirah · Palma Holding
Project factsheet
Developer Palma Holding
Status Under construction
District Palm Jumeirah
Layouts 1, 2 and 3 bedrooms
Photos and renders of the building and grounds — not of this particular unit.
1 / 3
Layouts and the handover date come from the developer's brochure in our archive. Prices and payment plans from the same source are deliberately not published: they are dated to when the brochure was issued and do not match today's prices. I will send the current ones over WhatsApp.
Developer prices
The developer's last quote in our materials is dated 4 July 2025, which is more than 6 months old, so the sums are not shown here. I will send the current price list and availability over WhatsApp.
- Developer
- Palma Holding
Figures come from the developer's own materials sent to brokers, dated 4 July 2025. The commentary behind them is written up in the Russian version of this page.
About the building
A residential building in Palm Jumeirah, currently under construction. Developer — Palma Holding.
Specifications for Serenia District West per Propsearch and the Dubai Land Department. They describe the whole building, not the individual unit.
About the project
Serenia District West is a residential building in Palm Jumeirah.
The developer is Palma Holding.
Layouts, according to the developer's brochure — 1, 2 and 3 bedrooms.
There is not a single lot in this project in the database right now — it is refreshed every night, and listings here appear and go.
A Palma Holding building under construction on Palm Jumeirah that sold on volume: by July 2025 only one-bedrooms were left, and floor height moved the price by 57%.
What it is
Serenia District West is a residential building by Palma Holding on Palm Jumeirah, status "under construction". The brochure lists one-, two- and three-bedroom layouts. Neither the number of storeys nor the handover date is in the passport; the developer's latest quote is more than six months old, so we don't give a current price.
The availability list of 4 July 2025 showed 53 unsold units — all one-bedrooms, on floors five to thirty-eight. 48 of them are labelled Skyline City View, four face Uptown and one overlooks the pool and landscaping.
How the building sold
Three snapshots of the same list: 6 March 2025 — 88 unsold units, 17 May — 97, 4 July — 53. The March-to-May increase was returns, not a new release; but between May and July forty-four apartments went, almost half the remaining stock.
Over those seven weeks the one-bedroom floor price rose by ten thousand dirhams — under one percent. It sold on volume, not on price increases. By July the two-bedrooms were fully sold, and the only three-bedroom (unit 601, 2,631 ft²) had gone too.
What height costs
Floors seven and forty-six were sold only as whole floors, and their unit-by-unit price lists show the value of height: an 840 ft² one-bedroom on the seventh floor was AED 2,058,000, the same unit on the forty-sixth AED 3,230,000. That's 57% more for an identical layout.
The whole seventh floor — 11,832 ft² for AED 30,509,000; the forty-sixth — 11,928 ft² for exactly AED 50 million. Two-bedrooms there were AED 3,493,000–3,906,000 on the seventh and AED 5,888,000–6,172,000 on the forty-sixth.
Palm Jumeirah in our stock: 332 lots, median AED 9.38 million at AED 3,973/ft².
Palma Holding availability lists to brokers as of 6 March, 17 May and 4 July 2025; developer's message of 12 March 2025; whole-floor price lists of 14 and 24 February 2025. No propsearch passport. Our stock as of 21 September 2026: no lots in the building; Palm Jumeirah lot count, median and price per ft².
Where it is
The pin is placed by district — I send the exact address on request.
Nothing in the stock for this project right now
Listings for Serenia District West do not turn up every day. Message me — I will check the closed bases and suggest similar options nearby, in Palm Jumeirah.
Ask about this projectFrequently asked about Serenia District West
Who is the developer of Serenia District West?
Palma Holding.
What layouts are there in Serenia District West?
1-bedroom, 2-bedroom and 3-bedroom, according to the developer's brochure. Which sizes are actually free right now depends on what is on the market; I will send the current list.
Where is Serenia District West?
Palm Jumeirah. The palm-shaped island: villas on the fronds, apartments along the trunk, resorts around the crescent.
How much does an apartment in Serenia District West cost?
No open lots for the building today. I will check the price of the layout you are after in the closed databases and send it with every cost of the deal worked out.
In the news
What has been written about the building, its developer and Palm Jumeirah
Business Bay overtakes Palm Jumeirah in prime deals in August 2026, even as Dubai's wider market cools
Business Bay recorded 14 prime transactions in August 2026 against Palm Jumeirah's 10 — while Dubai-wide transaction volume fell 37% year-on-year and value fell 44%. Rental search demand rose 44% over the same period. What these seemingly contradictory numbers actually mean.
Dubai prime property 2022–2024: how the city became the world’s busiest $10m home market
Knight Frank counted 219 Dubai home sales above $10m in 2022, 434 in 2023 and a record 435 in 2024 (about $7bn). In the first half of 2023 Dubai overtook New York, Hong Kong and London. How a shortage of supply made Palm Jumeirah the core of the market — the background to 2025–2026.
BEYOND: three projects, three Dubai districts — and three very different buyer profiles
PASSO on Palm Jumeirah, Arancia Yards in City of Arabia and Soulever in Dubai Maritime City are all built by the same developer, BEYOND, yet each draws a different kind of investor. Why one brand does not mean one buyer profile.
Most expensive areas in Dubai: price per square foot and rents in 2026
On sales registered with the Dubai Land Department in the year to July 2026, Jumeirah 2 leads at about AED 7 560 per sq ft, followed by Trade Center 2, DIFC, Dubai Harbour and La Mer. The city median is about AED 1 716. How prices compare with rents, and when a costly square foot pays off.
Palm Jumeirah branded residences: ELA by Omniyat, run by Dorchester Collection, from AED 43m
ELA Residences is Omniyat’s ultra-prime scheme on the Palm Jumeirah crescent: Zaha Hadid Architects design, Dorchester Collection service, three- and four-bedroom homes and duplexes. Launched June 2024, under construction since May 2024, entry around AED 43m, handover still Q1 2028.
Dubai homes over $10 million: 500 sales in 2025 and a record 296 in the first half of 2026
Knight Frank counted 500 Dubai home sales above US$10m in 2025, worth US$9.05bn, against 30 in 2020. The first half of 2026 added 296 more worth US$5.1bn, a half-year record. Where the money went and why the top of the market held up.
Billionaires in Dubai in 2026: 43 residents and eighth place worldwide in the Altrata census, and what it means for prime property
Altrata's Billionaire Census 2026 counts 43 billionaires living in Dubai, joint eighth among world cities with Shenzhen. The UAE has 59 with a combined $201bn. How that shows up in Dubai's AED 100m-plus villa market, and what it does not change for everyone else.
Dubai property market 2024 review: AED 761bn of transactions and villa prices up 31.6%
Dubai in 2024: 226 000 transactions worth AED 761bn (+36% and +20%) and 110 000 first-time investors, per the DLD. ValuStrat had prices up 27.5% — villas +31.6%, apartments +23.6%, Jumeirah Islands and Palm Jumeirah villas above 42%. Figures, leading districts and the September 2026 status.
Where this project stands today
Message me for the free layouts in Serenia District West, the real entry price and what owners and tenants say — not the brochure copy.
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