Business Bay · Damac Properties
41-storey residential building in Business Bay. Developer — Damac Properties. Architect — BH NS Engineering Consultants.
Specifications for Chic Tower by de Grisogono per Propsearch and the Dubai Land Department. They describe the whole building, not the individual unit.
Chic Tower by de Grisogono is a 41-storey residential building in Business Bay, currently under construction.
The developer is Damac Properties. The architecture is by BH NS Engineering Consultants.
The database currently holds 8 lots in this project, from 1 050 000 AED; 5 of them priced below the market, the deepest discount 21%.
A 41-storey Damac tower in Business Bay with de GRISOGONO interiors, under construction. Ten lots in our stock — from AED 996,000 (~$270K) to AED 3.72 million (~$1.01M).
Chic Tower by de GRISOGONO is a residential skyscraper in Business Bay by Damac Properties. 41 storeys, status under construction. The factsheet confirms a pool, gym, spa and kids' area; there's no unit count in the documents.
de GRISOGONO is a Swiss jewellery house. In this project it isn't the developer — it's the author of the interior design: a brand collaboration, a format Damac uses systematically.
Keep two things separate. The brand is responsible for the design and the name recognition; Damac is responsible for the building actually finishing on time and to the stated quality. It's the developer that should be assessed, not the logo over the entrance — a format familiar from Miami's fashion-and-jewellery branded condo towers (Armani/Casa, Missoni Baia, Bentley Residences), where the label shapes the interiors, not the construction schedule.
There is a brand premium in the price per square foot, and it can be measured honestly by comparing it with an unbranded building of the same class nearby — Business Bay has dozens of those. The difference is the price of the design.
Our ten listings run from AED 996,000 to AED 3.72 million against a district median of AED 3.5 million (~$950K). That's almost a fourfold spread inside a single building — floor and size decide more here than the brand does.
Ten listings for a single building is a lot. That's typically what a project looks like when a sizeable share of buyers came in at launch with an investment goal and are exiting before handover by reselling the contract.
For a buyer, that means choice and room to negotiate — there's plenty to compare within a single building. It's also a reason to ask why people are exiting: find out whether the stated handover date has slipped.
Propsearch factsheet (storeys, developer, status, amenities) and our own stock as of 27 August 2026 (ten lots in the building, median and price per square foot across Business Bay).
The final payment on this building falls in 2026 — under off-plan plans that is 40–60% of the price in one go. A UAE bank closes it: the flat becomes the security, and nothing is added on top of what the developer has already been paid.
Already been invoiced, or missed the date? That is not a dead end either — write and we will look at what the developer will accept.
Ask on WhatsAppDamac Properties. The architecture is by BH NS Engineering Consultants.
41.
The project is under construction. I check the exact date for a particular unit in the contract before the deal.
Business Bay. The canal district next to Downtown: conceived as offices, built mostly as apartments, now one of the most tenanted parts of the city.
The database currently holds 8 lots in this project, from 1 050 000 AED; 5 of them priced below the market, the deepest discount 21%. Prices in the base are live and update every day; ask for the current list for the building before deciding.
Swimming pool, Gym, Spa and sauna, Children's area. The list comes from the project description and covers the whole complex.
What has been written about the building, its developer and Business Bay
Business Bay recorded 14 prime transactions in August 2026 against Palm Jumeirah's 10 — while Dubai-wide transaction volume fell 37% year-on-year and value fell 44%. Rental search demand rose 44% over the same period. What these seemingly contradictory numbers actually mean.
Corinthia Dubai, twin towers above 500 m on Sheikh Zayed Road with a rooftop pool and a Corinthia hotel, is due by 2030. Al Habtoor Group has announced an AED 5bn ($1.36bn) office tower in Al Habtoor City. What the two projects say about the market and who should care.
Omniyat bought a reclaimed island in Marasi Bay to build the Burj Khalifa district's only urban beach club and Sunset Park, a private floating island for VELA Viento residents. In March 2026 it priced a $600m sukuk at 7.25% and said its $11.7bn launched portfolio is fully funded to completion.
Deyaar is building DWTN (Downtown) Residences in Business Bay: twin 445 m, 111-storey towers with 522 homes — 432 apartments, 76 duplexes, 13 penthouses and a “Royal Palace”. From AED 1.86m with half due at keys. Construction began in January 2026; completion is quoted for 2029–2030.
In October 2024 Binghatti said it would lift its portfolio from about AED 40bn to AED 100bn ($27.2bn) in 18 months. In 2025 revenue reached AED 12.43bn, more than 17 000 units were sold, and the AED 30bn Binghatti City launched in Nad Al Sheba. What the growth means for buyers.
Downtown is Dubai's tourist and status core, around AED 2 433/sqft on our own data. Business Bay is the business district next door, home to 17 000+ companies, around AED 1 871/sqft. We compare lifestyle, rental economics and who should pick which.
SOM designed Burj Khalifa and a 74-metre metro station in Creek Harbour that will be the tallest in the world. Zaha Hadid Architects built The Opus and is now building Oystra in Ras Al Khaimah. What separates a real premium from a marketing line.
Three major office schemes are rising around DIFC and Business Bay: Immersive Tower ($300m, 58 573 sq m, 2027), Aldar's 88 000 sq m tower by Emirates Towers metro (Q4 2027), and an office park with a theatre on Business Bay's largest plot. Vacancy in central clusters sits at 2–5%.
The RTA and Dubai Holding signed an AED 6bn (about $1.6bn) road programme: four new JVC access points with interchanges, double the capacity and 70% shorter journeys. Hessa Street phase two adds a 780 m bridge and a 480 m tunnel out of JVC. What it means for owners and buyers.
I will send the available layouts, the real entry price and what owners and tenants actually say about the building — without the brochure language.
Telegram is the fastest way — I answer personally.
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