Enshaa: an early branded residence, twenty years on
The developer behind one of Dubai’s first fashion-branded buildings and a tall tower on the creek. What happens to a branded premium once the building is no longer new.
Culture Village · LMD
Photos and renders of the building and grounds — not of this particular unit.
12-storey residential building in Culture Village. Developer — LMD.
Specifications for Boutique XII as published by the developer — the project is under construction, so there is no Land Department record yet. They describe the whole building, not the individual unit.
Boutique XII is a 12-storey residential building in Culture Village.
The developer is LMD.
The building holds 113 apartments in total.
The database currently holds 1 lot in this project, from 1 729 999 AED; 1 of them priced below the market, the deepest discount 4%.
A 12-storey LMD building in Culture Village with 113 apartments and commercial space below: by January 2024 the façade was finished, and this page shows photos of the completed building and the finished show apartment rather than renders.
Boutique XII is a 12-storey mixed-use residential building in Al Jaddaf: apartments above, commercial units at street level, 113 apartments in all. LMD's 2023 profile describes it as elegant minimalism meeting greenery, and every apartment has a generous balcony.
Boutique 23, the same developer's tower now under construction, is in the same Culture Village: two neighbouring LMD projects, twelve and twenty-three storeys.
LMD counts Boutique XII as its own project — it appears in the company profile of June 2023, and the LMD logo is on the façade, visible on the render and in the photos of the finished building.
The seller on the contract and the escrow account holder, however, is a separate entity — Structure Real Estate Development LLC, as the developer's sales offers show. For a buyer that is a working detail, not a warning sign: check that the seller on the SPA, the escrow account holder and the developer in the Land Department register all match.
Construction started in March 2022. The 2023 offers quoted handover in Q2 2024. Street photos from 09.01.2024 — they are at the top of this page — show a finished façade with glazed balconies; the ground floor was still behind hoarding, meaning the commercial part was being fitted out.
Per the 2023 offers the building has studios of about 326 sq ft (30 m²), one-bedrooms of about 471 sq ft and two-bedrooms from 714 to 962 sq ft. The spread on the two-bedrooms is wide because the layouts differ, not because of a typo.
Prices at the time: a 6th-floor studio at AED 550,000, a 5th-floor one-bedroom at 750,000, a 2nd-floor two-bedroom with a city view at 1.1 million. These were assignments: the buyer paid the seller what had been paid in and the balance to the developer at handover. From the developer itself, in October 2023 a 962 sq ft two-bedroom was AED 1.17 million on a 50/50 plan — half before completion, half at handover.
Three-year-old prices are a reference, not a price list: the building has since been completed, and its price today is set by registered transactions. Current units on request.
| Unit | Size, sq ft | Price, AED | AED per sq ft |
|---|---|---|---|
| Studio, 6th floor | 326 | 550,000 | ≈1,690 |
| 1 bedroom, 5th floor | 471 | 750,000 | ≈1,590 |
| 2 bedrooms, 2nd floor, city view | 714 | 1,100,000 | ≈1,540 |
| 2 bedrooms, developer price list, October 2023 | 962 | 1,166,949 | ≈1,210 |
The first three rows are assignments, July 2023; the last is the developer's sales offer. Not current prices.
The developer sold the building's shops in May 2023 at AED 2,500 per sq ft: a 1,738 sq ft unit for 4.35 million and a 1,599 sq ft unit for 4 million. The plan was long: 15% on booking, instalments before completion and another 40% in fourteen payments after handover, running to March 2026.
For residents that means a shop or café downstairs. For an investor it shows that retail in an Al Jaddaf residential building was priced at one and a half to two times the flats above it per square foot: a retail tenant pays more than a resident but takes longer to find.
Almost every off-plan listing in our catalogue carries renders — a promise of what will exist. Boutique XII is different: the fifteen interior images on this page are photographs of a show apartment shot inside the completed building. The finishes, the lighting, the quality of the joinery and what the kitchen looks like at real scale are all shown as they are.
For a buyer, this is the best verification available: a render shows the intent, a photograph shows the result.
Culture Village (Al Jaddaf) sits on the creek between Business Bay and Dubai Festival City: ten minutes to the airport, the same to Business Bay, fifteen to DIFC. Some apartments look towards Downtown and Dubai Creek Harbour. The district is being built up in a mix — residential, offices, cultural venues — and the view from lower floors changes as neighbouring buildings go up.
Building description and LMD ownership from LMD's company profile, June 2023; render and photos of the finished building, January 2024; unit mix, prices and dates from the developer's sales offers and assignment offers, May–October 2023; show apartment from developer materials, January 2024; storey count and number of apartments are public data on the property.
Boutique 23 — the LMD tower next door →Our own photographs of the finished development: the gym, the pools, the terraces, the playground, a kitchen and the views from the balconies. The renders above are what the developer drew — comparing the promise with the result beats looking at either one alone.
Photos and renders of the building and grounds — not of this particular unit.
The pin is placed by district — I send the exact address on request.
LMD.
12. The building has 113 apartments.
Al Jaddaf. A creekside district between Downtown and the airport: new towers, a healthcare cluster, and a metro station.
The database currently holds 1 lot in this project, from 1 729 999 AED; 1 of them priced below the market, the deepest discount 4%. The list changes daily — I will send a fresh selection for the building on request.
What has been written about the building, its developer and Culture Village
The developer behind one of Dubai’s first fashion-branded buildings and a tall tower on the creek. What happens to a branded premium once the building is no longer new.
A developer with a record built in another market, now building in Dubai. Which parts of an overseas track record are real evidence here, and which are not.
Message me for the free layouts in Boutique XII, the real entry price and what owners and tenants say — not the brochure copy.
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