−4% SLS RESIDENCES THE PALM Palm Jumeirah · 2 BR · Apartment 8 325 435 AED 8 658 452
Ask about lot NP2-104560
Roya Lifestyle Development
A developer founded by people from the hotel industry, and it shows in the product: its first and so far only project is a standalone SLS-branded residence on the Palm, with no hotel attached.
17 lots in stock across 2 projects. Of the 17 with a known status: 3 ready, 14 under construction. By median price — 28th of 139.
- Palm Jumeirah
- Branded residences
- A small scheme
- Long holding periods
Median price $1.98M AED 7 277 490
Entry price $1.20M AED 4 410 000 — the cheapest lot
Per square foot $1 017 AED 3 736 / sq.ft, median
Completed stock 18% 2 lots discounted, deepest −4%
Where they build
The districts where this developer has the most lots in our stock.
Business Bay 10 Palm Jumeirah 7
The company in brief
Checkable facts about the developer itself. Unlike the figures above, these are not about our stock and do not move with what happens to be listed today.
- Background
- a team with over 30 years in hospitality and luxury property
- Debut project
- SLS Residences on Palm Jumeirah
- Building
- 9 floors, 113 residences
- Sizes
- from 1 670 to 14 200 sq ft
- Timeline
- launched early 2023, handover 2026
- Demand
- around 80% sold off-plan
What kind of developer this is
Hotel people building homes
Branded residences are a service product before they are an architectural one, and service is designed by people who have run it rather than by people who have drawn it. Here that competence was present at the outset instead of being bought in afterwards.
The company skipped the usual apprenticeship in mass-market housing and went straight to the top of the market, which is unusual and worth knowing.
A brand without a hotel
In the standard arrangement a working hotel supplies the service and residents plug into it. A standalone building has to build that operation for 113 apartments and fund it from their service charges.
So the questions are operational, not architectural: who runs the residential operation, how long the brand licence lasts, and what the charge is per square foot. In a scheme this size it is divided among a hundred owners, not several hundred.
What to check before you sign
The project number, escrow account and construction progress in the Land Department register. With a developer that has no history, that is the only objective source.
Then comparables from schemes of the same class and size rather than from the Palm at large — there are only a handful, and they are what actually sets the price.
Projects by Roya Lifestyle Development
All projects →Roya Lifestyle Development listings in stock
All stock → −4% −3% SLS RESIDENCES THE PALM Palm Jumeirah · 2 BR · Apartment 7 277 490 AED 7 516 590
Ask about lot NP2-104561
What these numbers mean, and what they do not
The developer is inferred from the project name — there is no developer column in the base. So the figures describe our stock, not the company's share of the Dubai market: a developer sitting on an enormous volume of completed housing can look smaller here than one whose projects reach the resale market more often.
These are asking prices, not closed transactions. For a specific building I pull the registered Land Department sales and show where deals actually closed.
In the news
Roya Lifestyle Development: one project, one brand, one set of questions
A developer whose portfolio is essentially a single branded project on Palm Jumeirah. What to do when there is no delivery record to examine and no second project to compare against.
Other developers
All developers → Questions
Roya Lifestyle Development: questions and answers
How much does a Roya Lifestyle Development apartment cost?
The median across this developer's lots in our stock is $1.98M (AED 7 277 490), with entry from $1.20M. The median per square foot is $1 017. They are drawn from asking prices in our own base and refreshed every night — a picture of current supply rather than of the official price list.
Are there discounts on Roya Lifestyle Development property?
Right now the base holds 2 lots from this developer priced below the market, with the deepest cut at 4%. The discount comes from the seller on a resale or an assignment, not from the developer: they have their own reason to exit quickly. The size of the cut is computed against comparable property by an algorithm, not typed in by a broker.
What projects is Roya Lifestyle Development building?
Our catalogue holds 1 project by this developer, each with a building passport: storeys, unit count, handover date, the mix of bedrooms. The list is on this page, and the districts where the developer has the most lots in stock are in the “Where they build” block. Under each project sit the lots on sale, where there are any.
Should I buy from Roya Lifestyle Development direct or through a broker?
Money-wise there is no difference: on off-plan the broker is paid by Roya Lifestyle Development, not by you, so calling the sales office direct saves nothing. What differs is the view — the developer’s sales team sells only its own buildings and will not mention that the same unit costs less next door or that this project hands over later. On resale and assignment the commission is the usual 2% plus VAT.
Is Roya Lifestyle Development worth buying
The answer depends on the purpose. Send your budget and goal — I will go through which Roya Lifestyle Development projects are worth considering now and which I would skip.
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